Licensing Opportunity
Every gym sells memberships. Only one carries 39 years of legacy, 8 Mr. Olympia titles, and a name that members seek out.
We select operators who understand what this brand represents. If that's you, we want to talk.
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Mr. Olympia
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The Industry Problem
01
Generic name. Zero reputation. Every new member is a cold sell. You compete on price against Planet Fitness, and you lose.
02
Corporate franchise models take your money and your freedom. Cookie-cutter layouts, mandatory vendors, and royalties that eat your margin.
03
Members search for gyms online. Without a recognized brand, you are competing against chains with million-dollar marketing budgets.
MetroFlex licensing solves all three. You get the most recognized name in hardcore fitness, full ownership of your business, and a brand that 165,000+ followers already know.
The MetroFlex Difference
You own your business. You make every decision. We license you the brand that fills the floor.
Typical Franchise
MetroFlex Licensing
The only gym brand in history built on 8 Mr. Olympia titles. A name members seek out, not one you have to explain.
Licensing, not franchise. You own your business and have the freedom to design your facility and operations your way.
Locations across the US and Japan. Independent operators who chose the strongest name in hardcore fitness.
You select your own equipment, vendors, and gym layout. Optional consulting is available separately if you want guidance.
Join a community of MetroFlex operators who share knowledge, strategies, and a commitment to the brand.
You set your prices, hours, staffing, and programming. MetroFlex protects the brand. You run the business.
The Math
Drag the slider to see estimated revenue based on your member count. For illustrative purposes only.
Proof
Real licensees. Real results. Real businesses they own.
MetroFlex Fort Worth, TX (The Castle)
“We learned the MetroFlex way from Brian himself. Now we've built it into something even he didn't expect.”
Rendy worked alongside Brian Dobson at the original MetroFlex for over 15 years. Kinesiology degree from UT-Arlington. Successful competitor in bodybuilding, powerlifting, and strongman. Christine served 4 years in the US Army and 9 years as a police officer, holds a kinesiology degree, and is a powerlifting world record holder and NPC Figure competitor.
Results
Built The Castle into a 50,000 sq ft facility, the world's largest MetroFlex. Added on-site boxing and MMA schools, strongman equipment, and 2,000 kilos in weight plates. Known as the world's largest hardcore training facility.
MetroFlex Houston, TX
“MetroFlex is where serious athletes train. The name carries weight, literally and figuratively.”
Duke University Integrative Medicine graduate and Certified Sports Nutrition Specialist. The nutritionist behind 8 World's Strongest Man titles: Brian Shaw (4x), Martins Licis (1x), and Tom Stoltman (3x). 17 consecutive years with clients in WSM Finals. Also coached NFL All-Pro Saquon Barkley and world record bencher Tiny Meeker.
Results
Runs a 24-hour members-only facility in Kingwood with private code access. Partners with Tiny Meeker (York Barbell Hall of Fame, first to bench 1,100 lbs). Attracts elite-level strongman, powerlifting, and physique competitors from across the country.
MetroFlex Tampa, FL
“A storied brand that is world renowned within the bodybuilding and fitness community.”
Former MetroFlex member in Texas who relocated his entire family to open the first MetroFlex in Florida.
Results
24/7/365 operation. 70+ pieces of equipment. Added recovery center with sauna, cold plunge, and physical therapy. Memberships starting at $40/month.
Individual results vary. These examples represent specific licensees and their unique circumstances. They do not guarantee similar outcomes for future licensees.
The Investment
A MetroFlex license is a real business, not a turnkey kiosk. Here is what the investment looks like.
Licensing Fee
$60K
One-time brand licensing fee. Includes 10-mile protected territory, brand assets, and Brand Standards Guide.
Equipment & Build-Out
$150K-$250K
Varies by facility size and market. You choose your equipment, gym layout, and build-out approach. Optional consulting is available separately for licensees who want guidance.
Total Investment
$200K-$300K
Estimated range including lease deposit, working capital, and launch marketing. Many licensees use SBA loans or other financing. You manage your own budget and vendors.
What You Get
Every market is different. These ranges are estimates for informational purposes only and do not represent guaranteed costs or outcomes. As an independent business owner, you will determine your own budget, vendors, and investment level. We recommend consulting with a financial advisor before making any investment decision.
Territory Availability
10-mile protected territories with non-compete radius. Once a territory is claimed, it is gone.
The Process
A clear path from application to opening day. Most licensees open within 6-9 months.
01
Fill out the qualification form below. Takes two minutes. We review every application personally.
02
Our licensing team follows up directly. We discuss your market, your background, and whether MetroFlex is the right fit.
03
Come see the original. Walk the floor, meet the team, and experience the culture you will be carrying forward.
04
You handle site selection, build-out, equipment, and staffing — your gym, your decisions. Optional consulting is available if you want it.
The Brand In Action
MetroFlex locations across the country, filmed by third-party media.
Ronnie Coleman tours MetroFlex Arlington with Muscle & Strength. 7.9M views.
Ronnie Coleman at the MetroFlex Tampa grand opening. Proof the model works.
GASP Iron World tours MetroFlex Murrieta. The ultimate licensee showcase.
The 50,000 sq ft Castle in Fort Worth. Branch Warren & Johnnie Jackson tour.
Johnnie Jackson & Branch Warren on what made MetroFlex THE place. 27K views.
Brian Dobson tells the origin story on Generation Iron. Meet the founder. 30K views.
FAQ
Common questions about opening a MetroFlex location.
No. MetroFlex operates on a trademark licensing model, not a franchise. You own and operate your location independently with full creative freedom. MetroFlex licenses the brand — you run the business your way.
Fill out the inquiry form on our Licensing page or call (817) 465-9331. Our licensing team will discuss available territories, requirements, and the licensing process with you.
Your license includes the MetroFlex brand, logos, and trademark usage rights, a Brand Standards Guide for visual identity and signage, a 10-mile protected territory, and an annual brand compliance review. Optional consulting services for launch planning, equipment, and marketing are available separately from independent providers.
The one-time licensing fee is $60,000. Equipment and build-out costs typically range from $150K-$250K depending on your facility size and equipment choices. As an independent business owner, you select your own vendors, equipment, and build-out approach. These are estimates for informational purposes only.
MetroFlex is actively expanding across the United States. Many markets are still available. Fill out the qualification form to check territory availability.
We select operators who understand what the MetroFlex brand represents. Gym or fitness industry experience is helpful but not required. Passion for the brand and strong business acumen are what matter most.
Coming 2026
An optional marketing platform available to MetroFlex licensees. Social media, content, lead scoring, and CRM intelligence — a separate service you can choose to add to your operation.
MetroFlex OS is a separate, optional service — not included in your licensing fee and not required. Available by invitation to qualified licensees.
Limited availability. Separately priced.
This trademark licensing opportunity is not an offer to sell a franchise. MetroFlex does not prescribe any marketing plan or system, does not control licensee operations, and does not provide operational training or support. Licensees operate as completely independent businesses. This opportunity is not available in states where franchise registration is required and has not been completed. Residents of California, Connecticut, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin should not consider this an offer until compliance with applicable franchise laws has been confirmed. All licensing arrangements are subject to execution of a trademark license agreement. Individual results vary based on market conditions, location, and operator performance.
Based on $50/month avg membership, 5% royalty, ~55% estimated operating overhead. For illustrative purposes only.
Monthly Gross
$20K
Annual Revenue
$240K
Annual Net Profit
$96K
3-Year Net
$288K
Annual Royalty (5%)
$12K
Operating Overhead
$132K
Est. Breakeven
2.7 years
These projections are hypothetical illustrations only and do not represent actual results achieved by any MetroFlex licensee. Actual results will vary significantly based on location, market conditions, facility size, management, and other factors. MetroFlex does not guarantee any specific level of revenue or profit. Prospective licensees should conduct their own independent financial analysis before making any investment decision.
+ Japan (International)
Start Here
Five questions. Two minutes. Find out if you're the right fit.
Select the option that resonates most.
Have you visited MetroFlex Arlington?